More Process
Per usual, I’m sitting in that space where storytelling and strategy start to coalesce into a working design. It’s definitely a process; content strategy gives order and organization to the content, and it’s my job to help us stay true to those as the visuals play out.
As such, we’re continually reviewing and refining as the visuals take shape. Here you can see how a written strategy morphs into a more visually effective messaging structure.
@JT Grauke on design and purp vibes
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