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For @Uber Design
Few and far between are the brave souls who willingly choose to take on the dreaded rush hour traffic each day. To celebrate these exceptional individuals, I compiled a variety of interesting signage one would come across while on the road. From the everyday stop lights and highway signs to more amusing displays of children chasing after their parents, these refreshing insignias add a positive spin to an otherwise punishing activity.
Marketing provided the first sketch below in their project brief. The illustration team and I took it over from there.
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