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Power On Power Off are best-in-class focus and sleep supplements produced by Vitalere, a leading edge nutraceutical company led by Chief Scientific Officer Dr. Robert Pastore. It was our job to elevate the design to reflect the quality of the product.

A personal challenge was to create a dynamic hero that showcased both products in a modern and engaging way, That's why we came up with a great hover that reveals each distinct qualities.


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