Jaguar Land Rover: Indian Rhino

The Jaguar Land Rover "Future Advocates" game is aimed at entertaining children visiting the JLR showrooms. There are 8 animals in the game, each one representing a specific aspect of automotive engineering, who take the user on a digital scavenger hunt.

We wanted the rhino to look tough but at the same time we didn’t want to scare the children playing the game. After some trial and error, we found that tinting all the shadows with a soft lavender made him look less intimidating, whilst retaining that sense of mass and scale

Check out the full project here.