Josh Line


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AltaVista sketch logo dead brands brand 90s search engine search altavista

To complete this series, I treat the long dead search engine, AltaVista, to a simple refresh.

Gone are the mountains and wordmark and replaced by partial A + V = AltaVista. The intent here is to give the impression of ascent without beating one over the head with it.

A bit about AltaVista:
(from Wikipedia)

AltaVista was a Web search engine established in 1995. It became one of the most-used early search engines, but lost ground to Google and was purchased by Yahoo! in 2003, which retained the brand, but based all AltaVista searches on its own search engine. On July 8, 2013, the service was shut down by Yahoo! and since then, the domain has redirected to Yahoo!'s own search site.[2]

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