Leadboost Brand Identity // Type Adjustments

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GRG
    • Leadboost Brand Identity // Type Adjustments
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    We made several modifications to the Galano grotesque font to achieve the right personality, impact and legibility tailored to LeadBoost.

    LeadBoost approached us (@Alex S Ruano) in search for a more fun and human representation of their brand. The strongest area of interest was the development of friendly characters and illustrations to help understand their process, which ended up being a focal point throughout the entire branding. With the adaptations it successfully reached LeadBoost’s aim of decreasing the website bounce rate. More shots coming soon. Stay tuned! https://www.behance.net/gallery/56959531/LeadBoost-Brand-Identity

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    Posted on Oct 26, 2017
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