New project I am working on.
Logo design proposal for BIOZONES - company specialized in ZOO garden, aquarium design and services on ZOO animals husbandry, management and security, etc.
BIOZONES is innovative company making well thought ZOO concepts that are not only market oriented, but scientific and educational, too.
Using negative space I wanted to communicate innovative thinking and modern approach. I wanted logo looks appealing instantly as nature originally is. To avoid abstract, technical and minimal look I stylized animals as realistic as was possible to keep them recognizable for the eye between white and black spaces. Was not easy to put them all inside, but BIOZONES is covering most of wildlife (amphibians, reptiles, birds, mammals, fishes, etc.) so I have to do that somehow.
Finally you can count 13 animals in a logo:
penguin, seal, crocodile, chameleon, lion, octopus, elephant, dolphin, birds, snake, giraffe and seahorse
Another part of concept behind branding is that logo looks environmentally - that is important due to character of services BIOZONES is providing - respecting natures biodiversity through design and architecture, making better environment for animals, getting people closer to wildlife, etc.
BIZONES is operating worldwide so there is something on that logo looks like planet Earth. But you can see it as park map or ZOO plan with pathways, exhibition zones, too.
Logo is WIP, logo waits for color scheme and typography treatment.
Open atttached file if you want to see bigger image.
over 2 years ago
I could seriously stare at this all day and not get any work done. Amazing detail Jan!
GENIUS GENIUS AND GENIUS!
wow, impressive work Jan!
What Joe, Muhammad and Deividas said.
What Simon said.
This will be one of the all time greats Jan!
Genius. So fun sitting here spotting new creatures hidden within.
That's really impressive how you've managed to build in so many animals, to be honest I really can't imagine the effort that went into getting that right.
I think you're at an interesting cross-roads, the simple colour palette while pure in design and helping to resolve the aspect of innovation may well be at the expense of 'life' - This could mean, human passion and endeavour or the diversity and energy within our eco-system (the circle is a great way to communicate part of this).
Look forward to seeing ho this turns out.
Impressive! I absolutely love it!
@ Joe, thanks man, took me some time make it catch your attention :)
@ Ali, thank you big buddy, means a lot
@Deividas, hope it will work in that way for company if it will be choosed by client
@Simon, @Milosz happy to hear from you guys
@Sean, means a lot, thanks, time will tell us ...
@Rokas, @Ivan thank you for leaving a word
@Simon, thank you, this design was intended to be playful, I think mission accomplished when hearing it from you, much appreciated.
@Stelian, good to know you like it, thanks
@Richard, thank you so much for very valuable contribution. I think I can only agree with you. I am very curious how this will go on. First of all client must approve it. As you said there are many ways how to approach to make visual identity for whole brand out of this.
@Manuel thank you very much
an absolute brilliant piece of design work, Jan. Am lovin it so far. schweet deal, man.
This is so cool Jan!! I can also see giraffe :)
@Mike thanks a lot man
@Luis gracias amigo, good finding, I rewrited count number in description now the ZOO has 13 animals in it :)
Jan skvelá práca! Výborné prevedené. Jediné s čím by som sa ešte pohral je typografia. Symbol je úžasný, ale typo zaostáva, verím však že to ešte budeš ladiť :-)
@Martin, díky za komentář, na typografii dojde pokud koncept projde :)
i mean...that's good stuff.
by Jan Zabransky
Elephant shape of logo is derived from Fibonacci's golden ratio spiral.
Update: Concept and all graphic interpretations of Fibonacci elephant logo concept that can be found on internet including Dribbble are not for sale and they are legal property of my client.
over 2 years ago
@SHYLESH @Colin Thank you guys, I am glad you like it.
How much time you spent on this?
keyboard shortcuts: ← previous shot → next shot L or F like
Show and tell for designers
What are you working on? Dribbble is a community of designers sharing screenshots of their work, process, and projects.
Copyright © 2009–2014 Dribbble LLC. All screenshots © their respective owners. Shipped from Salem, Mass. USA.