oh darling, again


12 Responses

  1. Evan Huwa Evan Huwa

    Feeling MUCH better about where this is at. What do you all think?

    over 2 years ago

  2. Elaine Meese Elaine Meese

    This came a long way from the previous! Definitely prefer this direction.

    over 2 years ago

  3. Bryan Couchman Bryan Couchman

    ah yes, very cool evan. i like this a lot. what if you made either the container line or the dots just inside the container the same color as "oh darling" lookin cool man.

    just because you didn't design the font, doesn't mean you can't use it well. i think thats a common misconception these days, that you have to design your own typefaces to make something look good. its looking great man, keep it up!


    over 2 years ago

  4. Inka Mathew Inka Mathew

    Definitely a great improvement. I was going to suggest some kind of enclosure, but you've figured it out. Love the gray-gold color combo too, classy.


    over 2 years ago

  5. Evan Huwa Evan Huwa

    Thanks Elaine! Me too:)

    @Bryan: Glad you dig it. This was a tough one for me, but I am really happy with how it turned out. Also good thought on the container line/dotted line being the other color. Funny how you can get so lost in details that you forget to try things like that. Side note: as soon as you said that I tried it and like it. Think it makes the container more interesting.

    Also very true about the common misconception with designing your own fonts. Why not use what others are obviously better at.

    Thanks for the feedback man. Really appreciate it.


    over 2 years ago

  6. Emma Whitcombe Emma Whitcombe

    This is incredibly pretty. Definitely a huge improvement!

    over 2 years ago

  7. Madelein Araya Madelein Araya

    Lovely colors ! And the typo you chose is amazing. Cuteness all over the place :)

    over 2 years ago

  8. Dennis P Kramer Dennis P Kramer

    I agree with everyone else, this is definitely coming along nicely. What font is Oh Darling set in? I really like it, but some letters "a and n" maybe feel too wide? Not sure, something about them bug me a little.

    Also, definitely liking the unique container shape, but was wondering if it would look smoother if some of the sharp points were rounded out, mainly the four inner corners and the two dimples on left and right.

    Just some thoughts, but yeah overall really nice job with this!

    over 2 years ago

  9. Taylor Goad Taylor Goad

    I think it looks really good. Only concern I have would be with reducability. That dotted line would disappear at relatively small sizes. You might see how much you can beef it up and still feel good about it.

    I also think the returns in the enclosure shape might work better if they didn't have sharp corners.

    But overall this mark turned out great.


    over 2 years ago

  10. Evan Huwa Evan Huwa

    Thanks everyone.
    @Dennis- oh darling is set in Brioche. A new typeface from Jessica Hische. Also yeah those points are sharp. have them beveled so they aren't as sharp as they used to be. I can go in and make them less sharp tho.

    @Taylor- agree with you about reducibility. I think at really small sizes I could just eliminate the dotted inner line.

    Thanks for the feedback folks!

    over 2 years ago

  11. Nate Ernst Nate Ernst

    This is way better. I agree with most of the comments above. I think the gray is still a little cold or inactive feeling. It's too light to be easily legible, and seems like as the main point, the colors would be reversed. The main logo would have color, gray tagline.

    But I would at least replace the gray with a light green or a light blue?

    over 2 years ago

  12. Evan MacDonald Evan MacDonald

    Nice! Per Taylors comment, don't be afraid to make an alternate version for smaller sizes. That does complicate your usage guidelines, but might be a good way to go. Maybe a solid color enclosure with reversed type? Of course, that may pose it's own bee's nest of problems when printing or getting really small.

    Amazing how the same type looked masculine on the last one and feminine here. Great work!

    over 2 years ago

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