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Awesome to finally be able to share my work on Coda — just exited stealth.
This landing page was so fun. The challenge was telling the story and saving the product reveal for the end for maximum impact. Super risky strategy (people want to see the product right away!) but the goal wasn't conversion per se but getting super-fans who really got the why. Tried to keep interest and keep them scrolling via the immersive effects. Turns out this page is converting like crazy AND we are getting super fans so super happy.
Can't take credit for the copy — Laura our writer did that as well as coming up with a lot of the ideas.
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