I was asked to re-design the logo for a construction and roofing firm in Toronto. My approach was to make the design responsive and variable: it changes based on how much space is available to it.
It can also be customized for business cards, t-shirts, and other ventures. The word "Roofing" can be replaced, so one business card can say "CanDo Pro CEO," and when they're on a construction job, they can swap out "Roofing" for "Construction".
By default, the logo just has the house icon and "CanDo Pro" below it.
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