bthere is a location sharing and group chat app, intended to keep friends in the loop on a night out. When creating the brand for bthere, we wanted the experience to be energetic, fun, and playful. A number of custom characters were created to replace location pins on the live map. Friends can select their favorite pin to represent themselves so they are quickly recognizable and easy to find. Some of the characters make larger appearances during onboarding flows and on brand swag.
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