First Pres church logo

Av fp

1 Attachment

Redesign of the church's old logo in a stylized, illustrative manner, making it more welcoming, contemporary, friendly, casual, & upbeat. Client specified a rendering of the church’s architectural arch and cross in the perspective depicted in the attachment, and required an emphasis on the church's nickname, “First Pres." In this concept, crisp, exacting vectors emphasize the architectural soundness of the church — a metaphor for the concept of faith as the solid foundation in one's life. This one makes use of hatching to add gradient dimensionality, enabling it to easily reduce down to 1-color. Colors are indicative of the building itself, including terracotta roof. Check my First Pres Flickr case study for more images, detail, and full design rationale.

Unfortunately, after handing over my final artwork, the church's in-house "designer" got a hold of this, and botched it all to hell. Oh well. At least I got my final check, and I still have a decent portfolio piece.

To be featured in the upcoming books, 'Logonest 02,' and 'Logopond V1.'

keyboard shortcuts: previous shot next shot L or F like Z toggle zoom