From printed brochures to digital graphics, we rolled out a full suite of promotional materials to help reach current and potential SHN members.
We selected a color palette that would work with SHN’s primary burgundy brand color, but that was distinctively unique from past seasons. Bright yellow and cyan appeal to the younger Hamilton crowd and reinforce the “light” theme; when paired with a sophisticated and mature navy, they create a flexible system that speaks to everyone.
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