DailyDeal is a German e-commerce marketplace that connects subscribers with local merchants by offering activities, travel, goods and services in currently three countries.
Back in 2016, DailyDeal decided to improve the merchant’s platform to help their partners to manage their deals more easily and provide them with more insights. During this effort, we also made first steps toward a new visual language.
After understanding the target audience, their needs, motivations and problems and laying out the architecture and primary tasks, we spread out into numerous directions finding the right visual direction. This direction, however, didn’t make it.
Will try to share more about the process behind the redesign of DailyDeal’s partner platform in the future.
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