IBM Austin Pietrobono

IBM Plex & the 8-bar

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One of my favorite bits from the animation work I recently did on a film to introduce IBM's own typeface, IBM Plex. I had the pleasure of working under the direction of Mike Abbink on this one. This particular clip shows how our iconic '8-bar' logo influenced many of the small details found in the typeface.

The Plex film is just one part to the newest episode of "Eye On", our documentary magazine series which revolves all around design in this issue. You can check out the full episode here :)

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