ST 03 vectors WIP

30 Responses (page 1 of 2)

  1. Jon Stapp | atomicvibe Jon Stapp | atomicvibe

    Well, here it is, my fourth (and final) logo design for my initial client pitch. Check the attachment for more detail.

    Not sure whether I like this better with or without the ribbon. I was committed to the ribbon through the entire development of this concept, but at the very end of the vectorizing process, I tried a version without the ribbon, and I actually think it looks pretty cool.

    What do you think, guys? Ribbon or no ribbon?

    over 2 years ago

  2. Colin Tierney Colin Tierney

    stapp infection!

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    over 2 years ago

  3. Colin Tierney Colin Tierney

    for real though, i'm leaning more towards without the ribbon, but that black and white looks so damn good with it. i'm tossed.

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    over 2 years ago

  4. Jon Stapp | atomicvibe Jon Stapp | atomicvibe

    LOL @ "stapp infection." Definitely not the first time I've heard that one, but it's still humorous to me.

    And yeah, I seriously can't make up my mind about the ribbon. I may just present it with both, and say that the ribbon is an element that helps establish the overal visual language for the brand, and doesn't necessarily have to be in the logo, itself. The ribbon could be a repeating graphic element on packaging, stationery, or in-store graphics.

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    over 2 years ago

  5. Colin Tierney Colin Tierney

    damn, i thought i was being original there. lets see what others have to say about the ribbon...

    over 2 years ago

  6. Simon_Says Simon_Says

    Very cool!

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    over 2 years ago

  7. Rich Scott Rich Scott

    You are on fire Jon! Love to see the developments. I like this and it seemed to stand out. The ribbon is beautifully crafted but probably no need for it. Could you try wrapping 'sweet toof' across the top, leaving bakery where it is?

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    over 2 years ago

  8. Dave Behm Dave Behm

    Go with the Ribbon. Very nice!

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    over 2 years ago

  9. Jeff Smykil Jeff Smykil

    I like it very much; however I feel like the "L" looks a good deal like a "b" and I find that a bit confusing especially since my mind wants to read "tooth" because of the illustration.

    over 2 years ago

  10. Andrew Korytsev Andrew Korytsev

    Awesome stuff!

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    over 2 years ago

  11. Jared Granger Jared Granger

    First off, it has been awesome being able to see this process Jon! I really like all of the options that you have here. I think it may be worth presenting them as different options within the brand for different applications. I've found that sometimes enclosures such as this ribbon help fill the void so to speak on cleaner applications like a letterhead, while it may be beneficial on busier materials like a brochure with multiple photos to utilize the lockup without the ribbon.

    It will really depend on how you set up the brand standards with preferred and secondary marks. I'm looking forward to seeing how everything turns out man! Your style is absolutely killer!

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    over 2 years ago

  12. Inka Mathew Inka Mathew

    I like the ribbon version, but the lines texture might be too busy/too much going on. I'd say just keep the edge "stiches" but leave out the lines, so the type can stand out more. This is very lovely too, Jon, but the colors might be too feminine for a male-owned shoppe :-) My vote still goes to the pineapple tart logo.

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    over 2 years ago

  13. Arturo E. Herrero Arturo E. Herrero

    Speechless....umm i quit

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    over 2 years ago

  14. Jon Stapp | atomicvibe Jon Stapp | atomicvibe

    Thanks for all the feedback, guys! I appreciate you checking this out.

    @Rich, yeah, I thought briefly about trying a version in which 'sweet toof' wraps around the top, but that would require me going back to the drawing board (literally), scanning, retracing in Illustrator, tweaking bezier curves, etc., and unfortunately, time's up. Need to present these today. However, I think it's a valid option worth exploring, even as a secondary mark, so if my client chooses this direction, I will probably try working that out. Thanks for the suggestion.

    @Jeff, actually, that L that looks like a B to you is actually an F. 'Sweet Toof.' Is there a legibility issue with the cursive? Anyone else not reading it properly?

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    over 2 years ago

  15. Claire Coullon Claire Coullon

    Fantastic series with all of these concepts! Curious to see what direction the client will go with. I agree with the ideas for presenting the ribbon as an additional part of the branding, but as the main logo goes, I think this version looks great without. More focus on the beautiful lettering.

    As for legibility here, I'm not seeing an 'L', but I can see where the potential confusion with a 'b' is coming from (that said, if it were a 'b', it'd be seriously falling off the baseline!) If this is the selected option, you could probably solve any confusion by narrowing/lengthening the lower loop a little. Anyway, all the best presenting the designs!

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    over 2 years ago

  16. Dominik Levitsky Dominik Levitsky

    Love the colors and the style!

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    over 2 years ago

  17. Arthur Reinders Folmer Arthur Reinders Folmer

    Nice illustration! I must say I think it will work better without the ornamental ribbon and keeping it more simple since the illustration already catches a lot of attention.

    It might be worthwhile to give the crossbar of the t a bit more weight since compared to the other lettering it has far less contrast.

    I really like it, but if I was the customer, I'd go for your first one. (although just the plain black version and not colorized, perhaps making it shiny to give the illusion of chocolate) I love the calligraphic touch and balance of that piece. Also, that way you would be far less bound to elements and should be able to implement them as you wish. If the logo is already extremely illustrative, adding more on letterheads, boxes etc. might be too much.

    But of course that all depends on which other solutions you come up with ;) Great to be able to see all the process here and looking forward to seeing it implemented!

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    over 2 years ago

  18. Jon Stapp | atomicvibe Jon Stapp | atomicvibe

    @Inka, appreciate the feedback. Actually, in the creative brief, the client did mention that the logo could feel somewhat "feminine."

    @Claire, thank you so much for your expert typographer's eye. I can totally see where you're coming from, so if this is the direction the client chooses, I'll play around with that F.

    @Arthur, good point about the crossbar of the T. I'll look into giving that a bit more weight. Thanks for your feedback, overall!

    Sent my proposals and write-ups earlier this evening; will definitely let you know how it goes...

    over 2 years ago

  19. Steve Reed Steve Reed

    Dang, really well done. I'd thin the black line on the frosting by the bottom left just a tad, but other than that, everything else looks clean, great color.

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    over 2 years ago

  20. Matt Vergotis Matt Vergotis

    good luck buddy. 3 stellar variations.

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    over 2 years ago

  21. Sarper Erel Sarper Erel

    I am in love with this.

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    over 2 years ago

  22. Daniel Waugh Daniel Waugh

    I just love this. But i have to say, i do think the F on toof looks too much like an L. Even after reading the comments so i now know its actually an F, i still think L when i see it.

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    over 2 years ago

  23. Jon Stapp | atomicvibe Jon Stapp | atomicvibe

    Steve, Matt, Sarper, Daniel, thank you kindly for the positive vibes.

    @Steve, hmm, good eye. That stroke does look a little thick on the left side of the frosting/Toof. I'll see about toning that down just a tad.

    over 2 years ago

  24. Adam Prunty ● Giant Leap Adam Prunty ● Giant Leap

    That is flippin' awesome dude! Wowee.

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    over 2 years ago

  25. Norman Chan Norman Chan

    Oh gawd...good luck to your client.

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    over 2 years ago

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