Claire Coullon

Save the Date sketches

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Save the Date sketches logo logotype typography lettering type custom type hand drawn logo design script sketches wip pencil cursive swashes wedding process wordmark

Logo sketches I presented today for a Czech start up called 'Save the Date' which deals with the rental of wedding decorations. The goal is to appeal to a primarily female target audience who are looking for an alternative to traditional local weddings.

I tried to cover a range of variations within the brief, so some are angled more decorative/restrained, elegant/casual, etc. Top left is the chosen direction, with the middle one a very close second.

Bigger image.

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