Laura Elizabeth

Caroline Gardner Product Cards

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Caroline Gardner Product Cards floral cards e-commerce product caroline gardner

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This is an old project I worked on a few years ago. I've always really liked Caroline Gardner products so I was really happy when I had the chance to work on their website redesign.

There's a bunch I'd change if I could go back and do it again but there are still a lot of elements I really liked - including these cards.

One thing that really helped: we were very adamant that they needed to invest in good photography for their products. We put together a set of photography guidelines with inspiration, technical details and styling information.

Part of the job of being a designer is taking more of an art director role - whether it's photography or illustration. You don't have to do it all yourself, but you need to be able to advise on or even source good quality assets.

See attachment for real pixels!


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