Nourished Kitchen

Nourished Kitchen is a design blog that aims to revive traditional foods by exploring culinary heritage, health, and sustainable farming. Jenny reached out to me with goals to enhance her brand presence and better serve her audience. My job was to create a unique and engaging website that reflects Nourished Kitchen’s authenticity and higher purpose of providing healthy takes on traditional recipes.

We wanted to create a design that allows the Nourished Kitchen network to take a glimpse at a life of living close to the land without actually being a farmer, and as Jenny put it, a life that is “about vibrant, but quiet joy.”

The new website allows Jenny to capture new leads by integrating and promoting an email subscription purpose, improve opportunities for social engagement, and promote both existing and new digital products.

We share a goal with Nourished Kitchen: sustainability. That’s why we made sure that the theme was created in a way that made it easy for Jenny to maintain Nourished Kitchen’s content over the long term.