Munchery! visual identity

As traditional fast food chains stumble, a small local initiative called Munchery! wants to grow into a contemporary, 21st-century haven for burger fans.

I did not want to create an aura of elitism and dining snobbery for something so pure and down to earth as a simple, honest burger. A clean, playful and modern aesthetic is friendly, unpretentious and inviting, and that goes really well with the cozy, genuine vibe of the place.

More tasty bites over here: http://www.nikolasimich.com/munchery.html