Prediction Algorithm

I'm not sure how to describe this but I sure am gunna try!

This is for a subject line composer. As clients test out different subject lines, this design would hypothetically update (as real-time as possible) to let them know which phrases would increase/decrease in lifts, or open rates.

Through this storyboarding/animation process, the question of, "How real-time can we get?" was posed. As... the speed of the algorithm will dictate the user experience, user interface, & the whole sha-bang!

That's one of my favorite parts of designing UX through animations. Not only for communication and cosmetic purposes, but the workflow really forces me to think through all the nuanced states, beyond pixels, and into another dimension—time!

Wooaahh ~ #mindblown

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