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Being a new sponsor in a field that is heavily populated with services and financial institutions, Littlewoods Ireland as the countries largest fashion and online retailer were distinctively placed to envision a daring and unique direction and to bring the ethos and knowledge of the company into their sponsorship.
#styleofplay was the direction envisioned that best encompassed these objectives.
Full project here: https://www.behance.net/gallery/56499299/Gaa-Hurling-Championship-and-Camogie-League