I'm simplifying my brand Think Retina it's a simple and neat brand that focus on start-ups and small to medium business, Working with Identity design, Web Design and Graphic design in general.
The original logo was made fusioning the idea of creativity, vision (literally) and Communication, if you check it out it was quite complicated and inflexible thanks for the overall colour pallet and concept.
I simplified the idea, the name Think Retina derivate from the overall creative process and how it start like simple ideas and end up on a tangible visual media.
There fore on the concept the Lightbulb & the eye (both on the negative space within the circle.)
Now that you know the overall jadda jadda what do you think on the logo and execution of it? would you ad something?
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