Rare Individuals

Rare Individuals identity rebrand. The Rare Individuals (or Rare Indies) are a Rap Group from El Paso, Texas. You can check out their music on Spotify or soundcloud. The idea was to create a identifiable identity that could easily be associated to El Paso, the kaleidoscope sunset and the simplification of the mountains. Also create a logo (top left) that could easily be associated with the group.