Showtime Athletics Rebrand

Pleased to announce the new rebrand that I completed for Showtime Athletics (previously Showtime Supplements). A supplement store in Antigonish, Nova Scotia that will be expanding their offerings very soon. Their old logo can be seen in the first attachment.

Looking to keep with their brand messaging, they needed an identity that was strong, powerful, and motivational. This would be displayed through the logo, typography, colours and writing.

The symbol is meant to indicate crossing "show lights" as an athlete took the stage (see attachment five). As well as a subtle nod to the St. FX University logo where the idea for the business first began.

Showtime Athletics is owned and operated by Curtis Colbary and Taylor Olsen. Two friends that I have known since elementary school. It's been an absolute pleasure working with them on this project, and there will be lots more soon.