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Washington D.C. area cleaning and restoration service, specializing in carpets and upholstery. To compete with nationally-recognized industry veterans, client requested solid brand recognition through the depiction of strength and dependability. These characteristics culminate in a mark inspired by aesthetics of wartime propaganda artwork, and a bit of Art Deco and Bauhaus design. The determined character and visceral imagery conjured by the name hint at militaristic strength without being literal, resulting in a unique mark amongst the competition. Published in Letterhead + Logo Design 12, and I Heart Logos: Season 1.
For complete rationale, sketches, and additional concepts, check my case study on Flickr.
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