Maximalist and illustrative logo for a fish market that captures the spirit of the nautical and maritime aesthetic. There is a fish shape in the negative space within the bowl of the number 5. Type is custom for "Pier" and also the number 5, which is hand-rendered to look like it was painted on a wooden sign with a very wide, worn-out, thick-bristled brush. It was important to me that the fish shape appear as a seemingly happenstance result of logical, real-world brush strokes; I wanted it to appear as a "happy accident." The addition of the life preserver takes the emphasis off this negative space gimmick, allowing one to slowly discover the fish — and hopefully smile when they do.
over 2 years ago
Smart logo. I like the one without the life preserver.
Thanks, Inka. Yeah, I was torn, too, which is why I did one with and without it.
The life preserver is a nice visual indeed, but I missed the fish inside the 5, until I read your explanation. I think it's a strong concept already that it can shine forth on its own, no life-buoy needed :-)
I love middle part where is 5 and wooden texture. Color combo is also great.
Thanks, Inka and Jovan!
I love how you are straight up about it being a self initiated project. Great visual result.
Your work is very creative and unique Jon! Quality!
about 2 years ago
@Bradley Castaneda Thanks, man! I appreciate you taking a peep.
@Sean Heisler and @Richard Baird I never thanked you before for your nice comments. So...thank you! Rich, yeah, I figure it's best to be honest.
Amazing idea and execution!
almost 2 years ago
Thanks for your kind words, @Wojtek Witkowski !
By the way, this is the shit.
over 1 year ago
@Justin Zimmerman Dude, Justin, I *just* now saw your comment. So sorry for the crazy late reply, but I do thank you for your enthusiastic appreciation of this guy :)
about 1 year ago
@Jon Stapp | atomicvibe hey dude, your Pier5 Logo work has been stolen, along with some other designers I know. Please see: http://nerdstudio.ca/ - I took a screen shot for you if you'd like it. Let me know, and good luck with the issue!
10 months ago
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