Av-pier-5

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15 Responses

  1. Jon Stapp | atomicvibe Jon Stapp | atomicvibe

    Maximalist and illustrative logo for a fish market that captures the spirit of the nautical and maritime aesthetic. There is a fish shape in the negative space within the bowl of the number 5. Type is custom for "Pier" and also the number 5, which is hand-rendered to look like it was painted on a wooden sign with a very wide, worn-out, thick-bristled brush. It was important to me that the fish shape appear as a seemingly happenstance result of logical, real-world brush strokes; I wanted it to appear as a "happy accident." The addition of the life preserver takes the emphasis off this negative space gimmick, allowing one to slowly discover the fish — and hopefully smile when they do.

    over 2 years ago

  2. Inka Mathew Inka Mathew

    Smart logo. I like the one without the life preserver.

    likes

    over 2 years ago

  3. Jon Stapp | atomicvibe Jon Stapp | atomicvibe

    Thanks, Inka. Yeah, I was torn, too, which is why I did one with and without it.

    over 2 years ago

  4. Inka Mathew Inka Mathew

    The life preserver is a nice visual indeed, but I missed the fish inside the 5, until I read your explanation. I think it's a strong concept already that it can shine forth on its own, no life-buoy needed :-)

    likes

    over 2 years ago

  5. Jovan Petrić Jovan Petrić

    I love middle part where is 5 and wooden texture. Color combo is also great.

    likes

    over 2 years ago

  6. Jon Stapp | atomicvibe Jon Stapp | atomicvibe

    Thanks, Inka and Jovan!

    over 2 years ago

  7. Rich Baird Rich Baird

    I love how you are straight up about it being a self initiated project. Great visual result.

    likes

    over 2 years ago

  8. Sean Heisler Sean Heisler

    Gold.

    likes

    over 2 years ago

  9. Bradley Castaneda Bradley Castaneda

    Your work is very creative and unique Jon! Quality!

    likes

    about 2 years ago

  10. Jon Stapp | atomicvibe Jon Stapp | atomicvibe

    @Bradley Castaneda Thanks, man! I appreciate you taking a peep.

    @Sean Heisler and @Richard Baird I never thanked you before for your nice comments. So...thank you! Rich, yeah, I figure it's best to be honest.

    about 2 years ago

  11. Wojtek Witkowski Wojtek Witkowski

    Amazing idea and execution!

    likes

    almost 2 years ago

  12. Jon Stapp | atomicvibe Jon Stapp | atomicvibe

    Thanks for your kind words, @Wojtek Witkowski !

    likes

    almost 2 years ago

  13. Justin Zimmerman Justin Zimmerman

    By the way, this is the shit.

    likes

    over 1 year ago

  14. Jon Stapp | atomicvibe Jon Stapp | atomicvibe

    @Justin Zimmerman Dude, Justin, I *just* now saw your comment. So sorry for the crazy late reply, but I do thank you for your enthusiastic appreciation of this guy :)

    likes

    about 1 year ago

  15. Aldrich Tan Aldrich Tan

    @Jon Stapp | atomicvibe hey dude, your Pier5 Logo work has been stolen, along with some other designers I know. Please see: http://nerdstudio.ca/ - I took a screen shot for you if you'd like it. Let me know, and good luck with the issue!

    10 months ago

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