FOA Monogram

The concept here was to play with orientation and mirroring. By die cutting or debossing this logo through board, the reverse side would reveal the "a" of architecture. The key here was to form a relationship between the graphic and the material.

Other themes include the relationship between internal and external space and the interdependent relationship between disparate forms, as well as the juxtaposition of shape, achieving balance and converting a sense of structure and sculpture.