Coast Logo

I was thinking Coast could be a pretty cool product name. I like the imagery and meaning it could convey:

a.) Land meets ocean (metaphor for two disciplines meeting each other)
b.) Coast (verb) = to move easily

From that initial idea, I decided to flesh out a real logo: I played with shapes, trying to make the letter C. As I explored transparencies, I really liked this half-circle overlap that, for me, felt like an abstract sun/land/water—It doesn't really read as a C anymore, but I still dig it.

For the font, I used Gotham Bold in blue-green.

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Posted on Sep 1, 2017

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