Av st sketch03

Another logo sketch for an overseas bakery, specializing in pineapple tarts and other yummy confections. Client wanted something cool, funky, hip, slightly feminine, and illustrative. He loved my Glaze logo, and indicated a preference for something with a similar illustrative aesthetic. This approach represents 2 of 5 ideas I have right now.

Here, the bakery's signature pineapple tart is visually represented as the central image. The banner wrapping around the tart is meant to take on an "S" shape. Type is based on the letterforms of the typeface, Sugar Pie. Pretty fitting, I thought.

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