Zach McNair 👋

MUTEMATH / Euro Tour Art Direction

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MUTEMATH / Euro Tour Art Direction poster mcnair haus play dead mmlp5 mutemath colors mood texture graphic design art direction

As a way to differentiate Mutemath's #PlayDeadLive Euro and US tour assets, I created this alternate art direction for all the Euro promos and tour posters.

One of the values I've held throughout this campaign is to keep things as sacred as possible — As such, these colors are only ever as it relates to the Euro leg of the tour.

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