Illustration for my upcoming portfolio.

Our latest start-up Jack Factory focused on – I cite – customers' demands for personalized gifts by designing, printing, and delivering products.

My role was once again Design Lead, so I created the brand, basic CI guidelines, selling platform (basically specialized e-shop, ux, ui, ixd), administration, packaging and most of the t-shirt designs.

Fun fact: The primary color of the brand was gold (PANTONE 872 C), but we could use it only on packaging and everywhere else we used brown #86754F, which was pretty close to "World's Ugliest Color", Pantone 448 C.

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