Abraham & Straus

For this Dead Brands rebrand, I took the A and S and applied swiss minimalism to them. A + S = Abraham & Straus

A bit about Abraham & Straus:

Abraham & Straus, commonly shortened to A&S, was a major New York City department store, based in Brooklyn. Founded in 1865, it became part of Federated Department Stores in 1929. Shortly after Federated's 1994 acquisition of R.H. Macy & Company, it eliminated the A&S brand. Most A&S stores took the Macy's name, although a few became part of Stern's, another Federated division, but one that offered lower-end goods than did Macy's or A&S.

https://en.wikipedia.org/wiki/Abraham_%26_Straus#/media/File:A%26S_logo.svg

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Posted on Aug 18, 2017

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