Designing Twist: The challenge of making teamwork less stressful

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Blog Post:

Hi everyone,
today we published our article that describes the thought process of designing our team communication app Twist.

Design is never neutral. It feels like the apps we use every day give us all the freedom and choice in the world, but that’s never actually the case. Every option, every button, every interaction defines not only the actions that we can take, but also the actions that we want to take.

The result is a UX that makes people feel more comfortable communicating asynchronously rather than responding immediately.

Blog Post:

What's Twist?
Twist is a team communication tool that prioritizes focused, meaningful work over staying constantly connected every day. Learn more about how Twist makes teamwork calmer, more organized, and more productive at

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