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This is a version of a marketing website we did for a client of ours that shall remain nameless. The business provides a full stack of digital marketing services that match the needs of small and medium-sized businesses alike.
Goals: The goal was to create the space where users can explore articles somehow connected to content marketing and strategies. The requirements were for the page to be vibrant and "live", using a lot of graphic content. Something we had to pay great attention to was the customer journey on the page and the entire website, so people could actually find what they were looking for.
Approach: We focused on making the intuitive user navigation through the page to explore as many great publications as possible. That is why we placed search filters - by categories, by author and by tags in the first place. We peppered each article previews with inspiring and vibrant illustrations.
Solution: After studying the target audience, researching various references, thinking out the customer journey map, we ended up with a live and vibrant blog page. It came up content rich, but not cluttered at the same time with a lot of whitespace.
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