Part of the redesign of W5's website involved finding ways to make the content more engaging and to link it more closely with the experience you get when visiting the venue.
One way we hoped to achieve this was by allowing visitors to create a bespoke itinerary of events, live shows and things to see. I designed the "what's on" page to allow users to filter the activities by target age group and date, so that they could plan their day family out before they go.
Users could click/tap on the heart icon to add activities to their itinerary, which they could then print and take with them when they visit W5. Check out the attachments to see more of the web page mock ups.
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