Fitsme
FitsMe is a web based app that aims to provide an intuitive way for individuals to find recipes that fit their unique lifestyles.
The selection was made considering the most important characteristic of the brand – personalization.
Personalization and uniqueness brought us to a custom drawn, upright and bold script solution.
The letterforms are wide, present rounded terminals and their boldness and overall flow is inviting and positive - feelings we wanted to transmit with the new image.