Winkbeds Website - look and feel #1

Uploading some work from last year - this was a look and feel project for a client. I started off with some key phrases (Upscale Fashion, Homegrown Americana, Minimal Tech) and grew the directions around these. This first one is 'Upscale Fashion'

I think a large part of my process to get the 'feel' of something starts from photo selection. Not sure if this is everyone's method but works for me. For this look I wanted something serene, with a lot of white space. The photo selects themselves were of a more casual style, so I had to tweak them a bit to get a more upscale fashion look.

Process shot to follow for photo-retouching

Fonts: Essonnes Display Regular and Sofia Pro Light/Bold