I Believe That We Will Win

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Design carried throughout Sporting Kansas City's 2011 playoff campaign. Featured across television, print, web, merchandise and in-stadium.

Campaign focused on exciting stadium atmosphere and home-field advantage created by the fans. Television spot featured fan chant "I believe that we will win."

Art utilized representation of popular fan-made checkerboard flags and text in "Sporting" font (modified version of Agency).

Social media promotion was key to the campaign.
Hashtag trended daily in Kansas City for over a week.

30-second television spot:

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