Design carried throughout Sporting Kansas City's 2011 playoff campaign. Featured across television, print, web, merchandise and in-stadium.
Campaign focused on exciting stadium atmosphere and home-field advantage created by the fans. Television spot featured fan chant "I believe that we will win."
Art utilized representation of popular fan-made checkerboard flags and text in "Sporting" font (modified version of Agency).
Social media promotion was key to the campaign.
Hashtag trended daily in Kansas City for over a week.
30-second television spot:
L or F like
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