To explain crowdfunding service flow on Backer-Funder's official website, I designed a production line animation, and each station symbolized a service in the project flow. For example, the first station symbolizes Idea Advisory Service, and the second one depicts Content Design Service. The third one is for fundraising.
I also developed an interesting interaction on the site for which visitors can drag their idea(light bulb) to the production line. Through the animation, visitors can better understand the project flow and services.
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