Prestige Refrigeration Logo

PRESTIGE REFRIGERATION LOGO

Prestige is a Refrigeration company based out of Las Vegas, they specialize in heating and Cooling, with an emphasis on Commercial and residential clientele. They contacted me wanting to create their branding and find a way to set them apart from the local and National competition. I took my time looking at what most of the brands in their industry tend to do, and how we could offer a clear and concise Logo that meets their needs, while still connecting with their local clients. Vegas is a desert city, A miserable hot city (BELIEVE ME I KNOW). So why not focus on a relief they offer their clients, thus a mix of not only a local mountain reference, but a mix of nods to the name "Prestige" and cold references. The script type is more relaxed and not so focused on a corporate feel. Vegas has enough square cooling brands that don't inspire confidence in what they do. So my approach was to make sure this Brand did indeed do that.