Logo Pitch for aquarium

I prepared these for a logo competition for an aquarium in Shanghai. Unfortunately did not make it into the final rounds :(
Still thought it was a good exercise.
The blue text is the company's name "shanghai haichang" and the orange text means "ocean park".
-
The idea was pretty straight-forward: the apostrophe came from a stroke in the character "海"(means ocean) and also in the shape of a water drop symbolizing the aquarium. The whale silhouette was probably cheesy now looking at it. I spent a lot of time playing with composition to create depth and balance between the symbols and the characters.
-
If I were to do this again, I would probably spend more time explore more symbols and combinations of symbols. Looking at the entries in the competition, using marine animals as the main symbol quickly become cliches.