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We created a new brand name, identity and packaging system that focused on the simplification of the somewhat confusing supplements industry, removing the filling and unrealistic messages that are typically found in the branding of supplements.
To improve the functionality of each product, we categorized the brand's products into three categories to enhance the customer decision making when choosing the right supplement by offering simple, and direct category names instead of what the industry uses (i.e: The F45 Formula, and other unclear titles)
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