PA — Personal Insignia

Sometimes you have to find alternate means to show the process in creating a logo mark — especially if you don't have permission to show the work you've done elsewhere (it happens).

Since I own my name, and have given myself permission to show the work I've done for me, I thought why not design a brand around my name/initials?

My goal is to create a simple, robust (in that it's simplicity allows for multiple applications, sizes, and variations), expressive, and timeless (not trendy or flourished with unnecessary stylistic tricks) — all focusing on two simple letters: PA.

This first concept combines the P and an uppercase A, using subtle "cut through" elements to define the "p" and hint at the "a" while also looking a tad bit like a safety pin.

Posted on Jul 26, 2017

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