Adams & Abigail Logo Design

Daily Logo Challenge
Day 8.
A logo I designed as part of a Daily Logo Challenge, which I've been participating. This logo design has gone through many different variations. The prompt for this day urged designers to use "logotype" instead of iconography or some other method of logo creation. Long story short, I struggled with this. As with many works of art, it can be hard to know when to call a piece finished/complete/whatever, but this one truly presented a challenge. It was extremely hard to pick a font and just type the name, make a few minor adjustments to the text, and call it good. However, once I put it on the label and added the cropped ampersand, it really started to look like a high-end fashion company.

Any input or advice would be greatly appreciated.

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