EyePet is a lovable pet that you can feed, play with, customise and do pretty much anything you can legally do with a pet - but on your PlayStation 3. The packaging had to carry a game and asset disc, ‘Magic card’, PS Eye camera, diary and stickers, so a pet carrier box was created, complete with cardboard texture and air holes. Upon opening, a cheeky EyePet pops out with an explosion of colour and branding.
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