The IBD Centre of BC

Completed logo for the upcoming IBD Centre of BC (IBD = irritable bowel disease) • In the centre is the I, the individual living with this life-changing disease. Making it personal, turning stigma/danger/fear (!) upside down. (i)
• the B is created from negative white space to represent the hidden aspect of the disease that no one talks about. Under the radar of public awareness, “one that causes stigma, fear and isolation. Many people with the condition go undiagnosed and suffer in silence....Don’t look sick, symptoms are hidden, struggle to hide disease people couldn’t see or experience themselves.”
• the D represents the envelopment of care and support the Centre provides