13 Responses

  1. Ross Bruggink Ross Bruggink

    Tweaked the type and changed the ampersand to match.

    over 2 years ago

  2. Floris Voorveld Floris Voorveld

    wow! big improvement :)

    over 2 years ago

  3. Joe Ciaramella Joe Ciaramella

    Woah, absolutely LOVE that ampersand!! I mean, the text is great as well, but that ampersand is deadly!! Did you sketch first then vectorize or go straight into vector?

    over 2 years ago

  4. Ross Bruggink Ross Bruggink

    @Joe The previous version was the live traced version of the clients handwriting and my ampersand. This is it cleaned up in illustrator.

    I wish i was much better at handwriting and could avoid this step though :)

    over 2 years ago

  5. Michael Welch Michael Welch

    Lovely. That ampersand is gorgeous.

    over 2 years ago

  6. Jen Lea Jen Lea

    This is beautiful - has the same spontaneity as the original trace but is much more fluid and "easier" to read.

    over 2 years ago

  7. Bob Ewing Bob Ewing

    Ross, nice work. Amazing how just stylizing the ampersand to mimic the type really makes everything cohesive. Nice touch on using the clients handwriting, will definitely add to the ownership of the brand.

    over 2 years ago

  8. Devon Henderson Devon Henderson

    this is wonderful! while I loved the previous ampersand, this one fits better with the type, and it gives the logo a feeling of almost being rotationally symmetrical, which is icing on the cake. Love it!

    over 2 years ago

  9. Peter Eszes Peter Eszes

    Love the ampersand, the first one was to solid.

    over 2 years ago

  10. Jenny Zanatta Jenny Zanatta

    So much more cohesive! Love it.

    And I really like the *spunk* the ampersand has now, such attitude.

    over 2 years ago

  11. Rebekah Schiffer Rebekah Schiffer

    drooling over that ampersand!

    over 2 years ago

  12. Kyle Crumrine Kyle Crumrine

    ampersand!

    over 2 years ago

  13. Drift Drift

    Ampersand porn!

    over 2 years ago

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