Fogg Behavior Model

This is a handy model to use when doing persuasive design. The Fogg Behavior Model shows that three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and Trigger. When a Behavior does not occur, at least one of these elements is missing or insufficient.

Posted on Jul 17, 2017
Nate Schloesser
UX, Strategy, Product, Branding and Marketing

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