The Variable Dan Draper

IFB Optical Rebrand

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Proud to finally be able to show off the branding work @The Variable did for Winston-Salem's Industries For The Blind's Optical division. IFB Optical has provided eyeglasses to veterans through the VA for years but needed a brand that better told its incredible do-good story and could win business in the consumer space.

The Variable renamed IFB Optical to Twenty200 and created a new logo and brand for its optical shops in VA hospitals nationwide. Here are a few other names considered (Funderburk, Commodore, Ibbi) and some logo concepts created for them. View the attachments to also see a large sampling of logo concepts created after Twenty200 became the finalized name.

Be on the lookout for more over the coming days; I'll be posting many logo concepts and branding explorations I created while our team brought this great refreshed brand to life.

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